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Marketing and Advertising Tips

Seven Keys To Get Out Of A Rut


3 Crucial Elements For Jumping Sales Numbers


5 Powerful Rules for Writing Advertising That Sells!


7 No Cost Tips to Market Your Business


7 Tips for Product Enhancement to Increase your Sales


11 Rules for Selling to a Skeptic


A Simple Guide for Developing a Marketing Plan


Build a Profitable Subscriber List


Cold Calling Really Sucks


Connecting With Customers


Convert Leads Into Customers, And Customers Into Super-customers!


Double Your Business Results Using The Penny Model


How to Create Your Own Information Product Even If You Are a Hopeless Writer!


How to Find Those Niche Markets Your Business Can't Afford to Overlook


How To Get All The Traffic You Can Use?


How to Get Free Advertising for your Business


How to give your customers a choice between you and the competition and have them choose you.


How To Increase The Chances A Prospect Contacts You By 50%


How To Make The Most of Public Domain and Private Label Content?


How To Market Without A Website


How to offer 30 day terms the right way.


How to use Three Step Direct Response Marketing


Image and Branding Advertising¡KGet over it or Go BROKE!


In Sales The Customer Is King And Don't Ever Forget It


Learning Superior Customer Service Skills


Learning Superior Customer Service Skills


Point Of Sale Systems: How to Choose a Dealer to Buy From


Position Position Position - The secret to success online.


Sales and marketing terminology


Sales Leads - How to Generate Quality Sales Leads Through Public Speaking


You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely


Shut Up and Sell!


Smart Advertising That Will Skyrocket Your Business Profits


The 7 myths of marketing a service business


The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A Fortune Instead of Making You The Money You Deserve!


The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways People Blow It


The Goldmine known as Private Label Rights!


The Key To Increasing Your Customer Base: Accept Credit Cards


The Power of Small Business Branding Through Private Labeling


The REAL TRUTH on How to Price Your eBook


The Ultimate Sales Tip - Give Up the Need to Sell


The Word Perfect And Emotionally Charged Singing Sales Letter is Born


Think Positive - Care for your Customers


Tips For Hot List-Building


Top 10 Marketing Tools


Using Buttons and Badges to Increase Customer Service and Business at a Restaurant


Want to earn more Profits


Why cutting your prices is like cutting your own throat



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7 No Cost Tips to Market Your Business

by: Kathleen Gage
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by Kathleen Gage

Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.

Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns.

Some of my successes have included:

  • Before my last book was published I pre-sold over $8,000 in books
  • Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
  • One company used my strategies for a career expo and made over $180,000 in consulting fees
  • One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program

    I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results.

    People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented.

    With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales.
  1. Business Cards

    Business cards are often one of the most underutilized tools in one’s marketing.
    Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.

    Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.

    Creatively distribute your card. When you eat out you can leave one with the tip.
    If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.

    When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.
  2. Send a picture

    A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.

    Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days.

    For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer.
    Chances are very good the picture will be displayed proudly for friends and family to see.

    A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look.
  3. Associations

    Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available. A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.
    Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website.

    In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication.

    They may also welcome you writing an article for their publication or website.
    This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility.

    Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing:

    -Newsletters
    -Internet listings
    -Links to you website
    -Discounted advertising rates
    -Networking opportunities
    -Business referral services
    -Special recognition events
    -Education seminars
    -Business and membership directories

    In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary.
  4. Committee Involvement

    Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.
  5. Contests and drawings

    Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly.
    You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
    You can advertise a contest to gain new foot traffic in your place of business.
    Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity.
  6. Cross-promoting

    Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination.

    This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone.
  7. Bonuses

    Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase.

    Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.


About the author
Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com


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Offshore Assistants

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We are a team of virtual assistants with over 10 years of real-world, practical experience and a growing list of very satisfied clientele. We have a comprehensive and rich professional experience in both the public and private sector, serving in different types of organizations such as law enforcement, legal departments, the judiciary, non-profit organizations, educational institutions, and multinational corporations. Our status as a team signifies that we have a wide range of available skills and backgrounds. Whatever your business or company needs, we will deliver.

Our core values have always been complete customer satisfaction, job efficiency, painstaking attention to detail, and prompt performance. We stand by our belief that our clients deserve the best we have to offer, and we commit to excellence and quality in terms of skills and services rendered. We believe that your business is your labor of love, and we treat your business as it were our own. Constantly driven to excel by these beliefs, we strive to provide the best value for your money.

We also expect our clientele to be equally dedicated to their business. We find that we work best with clients who are dynamic, energetic, expressive, and creative. We’ve come to realize that the best clients are those with excellent business sense: they know that placing too much emphasis on the performance of mundane tasks will seriously detract from the more pressing issues of actually running the business. Hence, they recognize the value of hiring virtual assistants to streamline company operations and relieve them of minor responsibilities, thus giving them complete freedom to run the business.

If you would like to avail of our services, we would be happy to provide you with a complimentary consultation meeting or call, completely free of charge or obligation. Please look to our Contact Us page to find our complete contact information.

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What we can do for you

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We specialize in virtual assistant services for taking care of your administrative, secretarial, clerical, and legal tasks. These tasks are, without a doubt, vital and necessary for your business, and we present a way for you to efficiently manage them and, simultaneously, manage the more critical aspects of your business’ or company’s operations. We can also work with you to identify what your special or specialized needs are.

General Office Support Services
Word processing
Business correspondence writing
Data entry
Desktop publishing and design:  flyers, brochures,  newsletters,  and other printed material
Document proofreading and      editing
Spreadsheets, graphs,  and charts
Marketing assistance, including telemarketing
Multimedia presentations and slideshows
Database management and  maintenance
Research
Bookkeeping and accounting payroll and billing

Specialized Business Support Services
Business start-up assistance
Corporate identity packages
Screening, interviewing,  and hiring of new employees
Insurance quotes
Marketing assistance and support
Feasibility studies and marketing research

Legal Support Services
legal transcriptions
drafting pleadings, briefs, and other legal documents and correspondence
investigative reports
legal research
proofreading and editing of legal documents
client interviews
witness interviews
private investigation

Our expertise is based on years of top-level administrative experience and training. We carefully evaluate and subject our virtual assistants to a rigorous screening process. When you avail of our virtual assistants’ services, you can expect the services of a fully-qualified expert. You don’t have to go through the tedious process of hiring and screening new employees.If your company’s or business’ workload and/or budget doesn’t allow for full-time permanent administrative staff, or if your workload periodically piles up and cases a backlog in your operations, you need our virtual assistants.

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Availing of Our Services

under Availing of Our Services

As an entrepreneur or small- or medium-scale business owner, you realize the value of your time. Running a business is a dynamic activity: it is imperative to be on top of the situation 24/7/365. Unfortunately, the little details of running a business tend to eat up your precious little time and detract from the more important concerns of running the business.

As a manager of a medium- to large-scale corporation, you are probably familiar with the periodic build-up in the overall company workload: peak seasons bring in torrents of drowning paperwork that, if not properly managed, will take up a lot of your time and energy, both of which are better off spent on actually managing the company. The fact that this phenomenon is seasonal in nature makes it infeasible to hire full-time permanent employees, and hiring part-time employees will further take up a lot of time and resources.

Before we begin a job with your business or company, we will schedule a free consultation meeting or call with you. This is a cursory call and we discuss our services in even greater detail. We aim to establish a degree of rapport with you, our prospective customer, and we mean to show you that we are serious about doing business with you. During this first discussion, we will try to identify your business’ or company’s specific needs; the needs of businesses are unique and they have to be carefully addressed for our virtual assistant services to be fully effective.

After we have identified your company’s needs with you, we will draft a formal detailed job specification along with highly specific recommendations for your company. We submit this specification to you for your approval and revisions. If our proposed specification is to your satisfaction, we can then begin to work with you and your company or business. Otherwise, we will revise the specification until it meets your demands, thereupon we begin our work with you.

Our complete contact details can be found on our Contact Us page on this website. We look forward to a productive working relationship with you and your company or business.

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Pros and Cons of Having an Offshore Bank Account

under Recent Articles

Offshore banking has been infamously associated with corrupt executives, drug dealers or other unlawful people avoiding taxation and keeping discreet accounts to hide their criminal deeds. However, this is not generally true. In fact, 80 – 90% of offshore bank accounts are used to protect businesses from lawsuits, scams or other threats.

An offshore bank is typically located in a place with low or no tax jurisdiction. People mostly open an offshore bank account for this reason, for it has legal and financial benefits. However, while there are advantages in offshore banking, there are disadvantages as well.

Pros:

1. Offshore banks can provide stable jurisdictions and regulated banking systems. This is beneficial for people living in politically troubled areas where their assets may freeze, or worse, disappear.

2. There’s not much government interference in offshore banks, so sometimes they offer higher interest rates and lower cost bases than in home countries.

3. Offshore banks sometimes offer services that domestic banks may not be able to provide. Examples of these services are anonymous bank accounts, investment opportunities that cannot be offered anywhere else, and lower of higher rate loans.

4. Offshore banking can provide developing countries opportunities to prosper because offshore finance is an industry that could make remote islands be engaged in source investment, thus creating economical growth.

5. Offshore banks mostly pay interest without having to deduct tax.

Cons:

1. Offshore finance, although a legitimate financial establishment, has been linked with unlawful acts like terrorism, underground economy and money laundering. Along with the events that followed the September 11 attacks, offshore banks were accused of helping terrorist groups and organized crime groups.

2. Offshore bank accounts are mostly available to those who have higher incomes, as the cost of establishing an account is quite high. This leaves the tax burden to the middle-income group in developed countries.

3. Offshore banking has been referred to as the solution to all the financial and legal asset protection issues. However, this is not always the case.

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