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A Simple Guide for Developing a Marketing Plan


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A Simple Guide for Developing a Marketing Plan

by: Abe Cherian
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You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

A Simple Guide for Developing a Marketing Plan

By Abe Cherian
Copyright ? 2005


Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called direct response marketing.

Before seeking out prospects, having a marketing plan is essential to any business. I'm going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.

Most people want to be successful, but few plan to be. Very few people take the time to plan anything. Most people take more time to plan their vacations than they do to plan their lives. The most important thing you can do right now for your business is sit down and develop a marketing plan. Most business owners fail or they just move along because they don't have a plan or goal for their business,

I want you to decide right now to make a detailed plan of what you're going to do and how you're going to do it. It's the old saying, "If you fail to plan, you plan to fail" You can say, I want to make more money or I want to be rich. That's nice, but too vague. You want 20,000 sales per month, That's not a plan nor will it even come close to become a plan.

A plan is a detailed specific road of how you're going to reach the targets you set out and the date that you want to reach them by. An example is that you can set sales goals. You can sell so many of your products for a week or so many of your services for a week. You should offset these in net profit instead of gross profit because that is the money you're making.

I know one lady who grosses $9,000,000 a year. Very impressive, She takes home roughly $100,000 of that. That's not very impressive, It maybe nice to have $100,000 a year, but it's not impressive when you're grossing $9,000,000. That won't really tell you how well you're doing,

You want to put down the numbers in net profit If you know your net per sale, and most business owners do not even know this, but if you do you're way ahead of the game. You can work backwards on how many sales you need, Then all you have to do is increase your number of sales per week or net profit per sale.

Develop a strategy for making those numbers, decide how you're going to advertise. How am I going to get referrals? How am I going to get people to buy more often? How am I going to get people to spend more? This is the beginning of your marketing plan.

Go out and pick five of the best ideas or most comfortable ideas and implement them. Start using them to help you make your goal.

Choose another five, another five, and another five. You want to set your goals on a weekly basis. As you achieve them raise the level the next week. This way you will continue to improve and so will your income,

Don't panic if you have a bad week. Just get right back on track and try to achieve the next week's goals. You want to get to know the numbers for your business. It is a business of numbers. You need to know the net profit per sale, net profit per service call, and how much it costs to get your new clients. These are critical in knowing where you are and if you're achieving your goals.

Take some time each week to plan. It's critical. Here is a simple guide for you to use.
  • Write down your goal for your total net income you want next week.
  • Write down the number of new clients that it will take to get that.
  • Write down your goal for number of repeat clients that you want to achieve.
  • Write down how many service calls you're going to make if you're a service business.
  • Write down how many products you have to sell.
  • Write down the net income for each item and your average income per client.

You'll come up with the total income you're trying to achieve. Each week put down the actual numbers you want to achieve and you'll find out if you're reaching them or not. Then you'll know if you need to increase marketing and in what areas. Creating a simple marketing plan like this enables you to keep track with all the numbers and helps you to achieve your marketing goals.


About the author:
Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
leads and more customers without spending a fortune.
http://www.multiplestreammktg.com



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Offshore Assistants

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We are a team of virtual assistants with over 10 years of real-world, practical experience and a growing list of very satisfied clientele. We have a comprehensive and rich professional experience in both the public and private sector, serving in different types of organizations such as law enforcement, legal departments, the judiciary, non-profit organizations, educational institutions, and multinational corporations. Our status as a team signifies that we have a wide range of available skills and backgrounds. Whatever your business or company needs, we will deliver.

Our core values have always been complete customer satisfaction, job efficiency, painstaking attention to detail, and prompt performance. We stand by our belief that our clients deserve the best we have to offer, and we commit to excellence and quality in terms of skills and services rendered. We believe that your business is your labor of love, and we treat your business as it were our own. Constantly driven to excel by these beliefs, we strive to provide the best value for your money.

We also expect our clientele to be equally dedicated to their business. We find that we work best with clients who are dynamic, energetic, expressive, and creative. We’ve come to realize that the best clients are those with excellent business sense: they know that placing too much emphasis on the performance of mundane tasks will seriously detract from the more pressing issues of actually running the business. Hence, they recognize the value of hiring virtual assistants to streamline company operations and relieve them of minor responsibilities, thus giving them complete freedom to run the business.

If you would like to avail of our services, we would be happy to provide you with a complimentary consultation meeting or call, completely free of charge or obligation. Please look to our Contact Us page to find our complete contact information.

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What we can do for you

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We specialize in virtual assistant services for taking care of your administrative, secretarial, clerical, and legal tasks. These tasks are, without a doubt, vital and necessary for your business, and we present a way for you to efficiently manage them and, simultaneously, manage the more critical aspects of your business’ or company’s operations. We can also work with you to identify what your special or specialized needs are.

General Office Support Services
Word processing
Business correspondence writing
Data entry
Desktop publishing and design:  flyers, brochures,  newsletters,  and other printed material
Document proofreading and      editing
Spreadsheets, graphs,  and charts
Marketing assistance, including telemarketing
Multimedia presentations and slideshows
Database management and  maintenance
Research
Bookkeeping and accounting payroll and billing

Specialized Business Support Services
Business start-up assistance
Corporate identity packages
Screening, interviewing,  and hiring of new employees
Insurance quotes
Marketing assistance and support
Feasibility studies and marketing research

Legal Support Services
legal transcriptions
drafting pleadings, briefs, and other legal documents and correspondence
investigative reports
legal research
proofreading and editing of legal documents
client interviews
witness interviews
private investigation

Our expertise is based on years of top-level administrative experience and training. We carefully evaluate and subject our virtual assistants to a rigorous screening process. When you avail of our virtual assistants’ services, you can expect the services of a fully-qualified expert. You don’t have to go through the tedious process of hiring and screening new employees.If your company’s or business’ workload and/or budget doesn’t allow for full-time permanent administrative staff, or if your workload periodically piles up and cases a backlog in your operations, you need our virtual assistants.

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Availing of Our Services

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As an entrepreneur or small- or medium-scale business owner, you realize the value of your time. Running a business is a dynamic activity: it is imperative to be on top of the situation 24/7/365. Unfortunately, the little details of running a business tend to eat up your precious little time and detract from the more important concerns of running the business.

As a manager of a medium- to large-scale corporation, you are probably familiar with the periodic build-up in the overall company workload: peak seasons bring in torrents of drowning paperwork that, if not properly managed, will take up a lot of your time and energy, both of which are better off spent on actually managing the company. The fact that this phenomenon is seasonal in nature makes it infeasible to hire full-time permanent employees, and hiring part-time employees will further take up a lot of time and resources.

Before we begin a job with your business or company, we will schedule a free consultation meeting or call with you. This is a cursory call and we discuss our services in even greater detail. We aim to establish a degree of rapport with you, our prospective customer, and we mean to show you that we are serious about doing business with you. During this first discussion, we will try to identify your business’ or company’s specific needs; the needs of businesses are unique and they have to be carefully addressed for our virtual assistant services to be fully effective.

After we have identified your company’s needs with you, we will draft a formal detailed job specification along with highly specific recommendations for your company. We submit this specification to you for your approval and revisions. If our proposed specification is to your satisfaction, we can then begin to work with you and your company or business. Otherwise, we will revise the specification until it meets your demands, thereupon we begin our work with you.

Our complete contact details can be found on our Contact Us page on this website. We look forward to a productive working relationship with you and your company or business.

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Pros and Cons of Having an Offshore Bank Account

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Offshore banking has been infamously associated with corrupt executives, drug dealers or other unlawful people avoiding taxation and keeping discreet accounts to hide their criminal deeds. However, this is not generally true. In fact, 80 – 90% of offshore bank accounts are used to protect businesses from lawsuits, scams or other threats.

An offshore bank is typically located in a place with low or no tax jurisdiction. People mostly open an offshore bank account for this reason, for it has legal and financial benefits. However, while there are advantages in offshore banking, there are disadvantages as well.

Pros:

1. Offshore banks can provide stable jurisdictions and regulated banking systems. This is beneficial for people living in politically troubled areas where their assets may freeze, or worse, disappear.

2. There’s not much government interference in offshore banks, so sometimes they offer higher interest rates and lower cost bases than in home countries.

3. Offshore banks sometimes offer services that domestic banks may not be able to provide. Examples of these services are anonymous bank accounts, investment opportunities that cannot be offered anywhere else, and lower of higher rate loans.

4. Offshore banking can provide developing countries opportunities to prosper because offshore finance is an industry that could make remote islands be engaged in source investment, thus creating economical growth.

5. Offshore banks mostly pay interest without having to deduct tax.

Cons:

1. Offshore finance, although a legitimate financial establishment, has been linked with unlawful acts like terrorism, underground economy and money laundering. Along with the events that followed the September 11 attacks, offshore banks were accused of helping terrorist groups and organized crime groups.

2. Offshore bank accounts are mostly available to those who have higher incomes, as the cost of establishing an account is quite high. This leaves the tax burden to the middle-income group in developed countries.

3. Offshore banking has been referred to as the solution to all the financial and legal asset protection issues. However, this is not always the case.

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